Autofocus

The Polaroid Now camera chooses the best lens for you, so you can get sharper photos more easily.

Double Exposure

Capture two moments in the one photograph with the built-in double exposure feature.

Self‑timer

Put yourself, the people, and the place in one photograph with the one-tap self-timer.

Accurate flash

A more human-friendly flash to make everyone look like they should.

Point and shoot.

Point and shoot.

It’s that simple. Catch all the action as it unfolds with the ease of autofocus.

Be creative.

Be creative.

Capture two perspectives in the one Polaroid photograph with the built-in double exposure feature.

Keep forever.

Keep forever.

Watch your moment come to life in that iconic Polaroid frame ready to treasure forever.

Shop Now

Polaroid Now i‑Type Instant Camera

€129.99

Polaroid Now Starter Set

€174.99